Todd Reed Since 1992


"I want to make jewelry that is exquisite in every way, jewelry that is powerful and humble, jewelry that is simply...the best." - todd reed

Todd Reed

Todd Reed has been designing jewelry for over 20 years, and he has spent his life immersed in a life of art and high craft. His mother, a renowned commercial illustrator, ensured that Todd's childhood was filled with creative work: painting, drawing, and making things of beauty and functionality. What caused Todd to self-train as a goldsmith and jeweler, and what led him to his enduring passion for raw diamonds? An experience when he was ten years old:

"While on a family vacation in Bisbee, Arizona, I saw a working silversmith and it forever changed the way I viewed design and my life," recalls Todd. "I watched in awe as this man turned sheet metal into body adornment in what seemed to be a very short time."

After designing furniture, clothing, leatherwork, creating sculpture and painting and graduating with honors from culinary school, Reed became good friends with a well-known diamond collector.

"He completely took me under his wing. His love for diamonds was infectious, and he showed me the artistry and miniature sculpture that appeared in the rough stones. I was riveted and wanted to know and see more. I realized that my aesthetic was to create jewelry that would push the boundaries of what precious pieces could be, and to merge the freedom of artistic expression with the allure of fine jewelry."

Todd had been moving around Colorado for some time, drawn to a lifestyle that allowed him to stay closely connected with nature. In 1996 he settled in Boulder, where he built his first shop and began to design jewelry for individual collectors. Since that time he has built his organization to include 16 master jewelers, all creating jewelry designed by Todd and in close collaboration with Todd.

In 2010 when Todd outgrew his industrial design/distribution space, he built a retail showroom and studio space on Boulder's Pearl Street. Because Todd's design aesthetic extends to every area of his life, from the home he built to the bikes he rides, his work space is also a dramatic statement of his design vision. The Pearl Street Studio has become a destination for Todd Reed collectors from around the world, a place for celebrations and gatherings, thoughtful dinners, and innumerable private design sessions.

At the heart of every success is his beautiful, high-quality jewelry. All of Todd Reed's pieces are hand fabricated and finished in 18k gold, palladium, platinum, and silver in his Pearl Street studio. Todd's primary focus now is continually creating new designs and managing the business, but he still sets aside time to work at his bench, particularly on his hotly collected signature brooches, of which he makes only 12 per year.

As you roam through this site, picking your favorite designs from the hundreds you will see, remember that each design started as a sketch from Todd, that Todd personally selected the diamonds and other precious gemstones that they feature, and that each piece is completely unique, every one a small link in the overall design vision that is Todd Reed.
Raw Elegance